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On This Day, September 5: Walter Winchell and Baby Snooks

Also featured: The Couple Next Door.

September 5 Update

This report documents the historical provenance, broadcast scheduling, commercial sponsorship, credited cast, production personnel, alternate circulating titles, and pure narrative synopses for broadcasts transmitting on September 5 across Walter Winchell's legendary Sunday night reports on The Jergens Journal (wartime 1943 Italian surrender alerts and 1947 postwar espionage headlines), Baby Snooks door-to-door scams with Fanny Brice and Hanley Stafford for Maxwell House, domestic comedy on Peg Lynch's The Couple Next Door (1958, 1960), and occult art mystery on Front Page Drama for The American Weekly, Fanny Brice (1940), Walter Winchell (1943, 1947), and Peg Lynch (1958, 1960):


1. Broadcasts

Title Network, Airdate & Showtime Sponsor & Commercial Ads Credited Cast & Performers Director, Writers & Crew Genres Story Synopsis
"The Ghost Painter with The American Weekly" Syndicated Radio
1935-09-05
Hearst Publications
The American Weekly
Front Page Troupe Hearst Radio Unit ["Drama", "Mystery", "Front Page Drama", "Hearst", "American Weekly"] An art restorer discovers an unfinished Renaissance portrait that mysteriously alters each night to expose an ancestral poisoning.
"Magazine Scam with Fanny Brice and Hanley Stafford" NBC Red (WEAF)
1940-09-05
8:00 PM EDST
General Foods Corp.
Maxwell House Coffee
Fanny Brice & Stafford Phil Rapp (Writer) ["Comedy", "Sitcom", "Baby Snooks", "Fanny Brice", "Maxwell House"] Snooks orders dozens of door-to-door magazine subscriptions using Daddy's signature and conceals the deliveries in the garage.
"Price on Custom-Made Desk with Peg Lynch and Alan Bunce" CBS (WABC)
1958-09-05
10:15 AM EDT
Sustaining
Daytime Comedy
Peg Lynch & Alan Bunce Peg Lynch (Writer) ["Comedy", "Sitcom", "The Couple Next Door", "Peg Lynch", "Alan Bunce"] Betsy receives an astronomical carpenter estimate for a custom mahogany desk and scrambles to conceal the bill from Joe.
"Invited to Go Sailing with Peg Lynch and Alan Bunce" CBS (WABC)
1960-09-05
10:15 AM EDT
Sustaining
Daytime Comedy
Peg Lynch & Alan Bunce Peg Lynch (Writer) ["Comedy", "Sitcom", "The Couple Next Door", "Peg Lynch", "Alan Bunce"] Joe and Betsy reluctantly accept an overenthusiastic neighbor's invitation for a stormy Labor Day yachting excursion.
"Italian Surrender Rumors with Walter Winchell" Blue Network (WJZ)
1943-09-05
9:00 PM EWT
Andrew Jergens Co.
Jergens Lotion
Walter Winchell & Grauer Thomas A. Velotta (Dir.) ["News", "Commentary", "Jergens Journal", "Walter Winchell", "Jergens"] Walter Winchell delivers rapid staccato reports on impending Italian military capitulation and Allied bombing raids over Nazi industrial centers.
"Postwar Espionage and Washington Headlines with Walter Winchell" ABC (WJZ)
1947-09-05
9:00 PM EDT
Andrew Jergens Co.
Jergens Lotion & Woodbury
Winchell & Richard Stark ABC News Department ["News", "Commentary", "Jergens Journal", "Walter Winchell", "Jergens"] Winchell reports exclusive backstage intelligence on Soviet diplomatic maneuvering, Broadway gossip, and Congressional espionage hearings.
  • September 5
  • Walter Winchell
  • Jergens Journal
  • Jergens Lotion
  • Baby Snooks
  • Fanny Brice
  • Hanley Stafford
  • Maxwell House
  • The Couple Next Door
  • Peg Lynch
  • Alan Bunce
  • CBS