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On This Day, September 4: Herbert Marshall and Lassie

Also featured: Jack Carson.

September 4 Update

This report documents the historical provenance, broadcast scheduling, commercial sponsorship, credited cast, production personnel, alternate circulating titles, and pure narrative synopses for broadcasts transmitting on September 4 across Herbert Marshall & Leon Belasco in global espionage missions on The Man Called X for Old Gold Cigarettes (1945) and Frigidaire (1947), Lassie's season premiere mountain rescue on The Lassie Show for Red Heart Dog Food, Jack Carson & Margaret Whiting headlining Just Entertainment, courtroom justice on The Public Prosecutor, and simulated gridiron coverage on Singles and Doubles, Herbert Marshall (1945, 1947), Marvin Miller & Lassie (1948), Jack Carson & Margaret Whiting (1957), and CBS Sports (1937–1957):


1. Broadcasts

Title Network, Airdate & Showtime Sponsor & Commercial Ads Credited Cast & Performers Director, Writers & Crew Genres Story Synopsis
"Espionage in Lisbon with Herbert Marshall" ABC (WJZ)
1945-09-04
10:30 PM EWT
P. Lorillard Co.
Old Gold Cigarettes
Herbert Marshall (Ken Thurston) Leon Belasco & Merlin ["Espionage", "Adventure", "The Man Called X", "Herbert Marshall", "Old Gold"] Secret intelligence operative Ken Thurston travels undercover to neutral Lisbon to intercept a smuggled list of international black market saboteurs.
"The Throne of Tayh Ninh with Herbert Marshall" CBS (WCBS)
1947-09-04
10:30 PM EDT
General Motors
Frigidaire Appliances
Herbert Marshall & Belasco Milton Merlin (Writer) ["Espionage", "Adventure", "The Man Called X", "Herbert Marshall", "Frigidaire"] Ken Thurston journeys into the jungles of French Indochina to stop a ruthless syndicate from overthrowing a regional sovereign ruler.
"Season Premiere (The Lost Sheep) with Marvin Miller" ABC Network
1948-09-04
5:15 PM EDT
John Morrell & Co.
Red Heart Dog Food
Marvin Miller (Narrator) Rudd Weatherwax (Trainer) ["Adventure", "Family", "Lassie", "Marvin Miller", "Red Heart"] Lassie braves a fierce timber wolf pack and mountain thunderstorms to guide a lost flock of mountain sheep back to the ranch.
"Autumn Musical Revue with Jack Carson and Margaret Whiting" CBS Radio
1957-09-04
Sustaining
Musical Variety
Jack Carson & Whiting Frank DeVol and His Orch. ["Music", "Variety", "Just Entertainment", "Jack Carson", "Margaret Whiting"] Jack Carson and singer Margaret Whiting team up for Hollywood comedy banter, lively Broadway showtunes, and orchestral melodies.
"The Case of the People vs. Alvin Meek with Mutual" Mutual Radio
1955-09-04
Sustaining
Courtroom Drama
Dramatic Repertory Cast Mutual Production Staff ["Drama", "Legal", "Public Prosecutor", "Courtroom", "Mutual"] A dedicated prosecutor uncovers forged accounting ledgers to prove that a modest bookkeeper was framed for embezzlement by his corporate employer.
"College Football Test Audition with CBS Sports" CBS Radio
1937-09-04
Sustaining
Sports Audition
CBS Sports Announcers CBS Sound Engineers ["Sports", "Audition", "Singles and Doubles", "CBS Sports", "Football"] A test audition broadcast demonstrating simulated gridiron play-by-play coverage and stadium crowd sound effects ahead of the autumn college football season.
  • September 4
  • The Man Called X
  • Herbert Marshall
  • Leon Belasco
  • Old Gold Cigarettes
  • Frigidaire
  • The Lassie Show
  • Marvin Miller
  • Red Heart Dog Food
  • John Morrell
  • Just Entertainment
  • Jack Carson