On This Day, September 3: The Big Story and Roy Rogers
Also featured: Raymond Massey.
September 3 Update
This report documents the historical provenance, broadcast scheduling, commercial sponsorship, credited cast, production personnel, alternate circulating titles, and pure narrative synopses for broadcasts transmitting on September 3 across authentic newspaper investigative journalism, classic Western cowboy adventures, biographical frontier dramas, and light orchestral revues, real reporters honored on The Big Story for Pall Mall (1947, 1952), Roy Rogers and Dale Evans (1950, 1953), Raymond Massey as Abraham Lincoln in Carl Sandburg's The Prairie Years on Hallmark Playhouse (1949), and Meredith Willson for Maxwell House (1940–1953):
1. Broadcasts
| Title | Network, Airdate & Showtime | Sponsor & Commercial Ads | Credited Cast & Performers | Director, Writers & Crew | Genres | Story Synopsis |
|---|---|---|---|---|---|---|
| "The Lethal Ladies of Munhall with Reporter Edward Kasun" | NBC (WEAF) 1947-09-03 10:00 PM EDT |
American Tobacco Co. Pall Mall Cigarettes |
Edward Kasun (Reporter) | Robert Sloane (Narrator) | ["Journalism", "Drama", "The Big Story", "Edward Kasun", "Pall Mall"] |
Pittsburgh reporter Edward Kasun investigates a string of unexplained arsenic poisonings within an industrial steel mill borough. |
| "Made Up Story Is the Truth with Reporter Eddie Krell" | NBC (WNBC) 1952-09-03 9:00 PM EDT |
American Tobacco Co. Pall Mall Cigarettes |
Eddie Krell (Reporter) | Bob Sloane (Narrator) | ["Journalism", "Drama", "The Big Story", "Eddie Krell", "Pall Mall"] |
St. Louis journalist Eddie Krell verifies an anonymous tip concerning an elaborately staged jewelry warehouse robbery. |
| "Night Riders with Roy Rogers and Dale Evans" | Mutual (WOR) 1950-09-03 6:00 PM EDT |
Quaker Oats Co. Puffed Wheat & Rice |
Roy Rogers, Dale Evans | Pat Brady & Pioneers | ["Western", "Adventure", "Roy Rogers", "Dale Evans", "Quaker Oats"] |
Roy Rogers and Trigger pursue masked night riders intimidating independent cattle ranchers into selling grazing acreage. |
| "The Prodigal Southpaw with Roy Rogers and Dale Evans (Rebroadcast)" | NBC (WNBC) 1953-09-03 8:00 PM EDT |
Dodge Division Chrysler Corporation |
Roy Rogers, Dale Evans | Pat Brady & Rose | ["Western", "Adventure", "Roy Rogers", "Dale Evans", "Dodge"] |
Roy helps a talented left-handed young rodeo bronc rider clear his brother of false robbery accusations. |
| "The Prairie Years with Raymond Massey as Abraham Lincoln" | CBS (KNX) 1949-09-03 10:00 PM EDT |
Hall Brothers Hallmark Greeting Cards |
Raymond Massey (Lincoln) | James Hilton & Sandburg | ["Drama", "Biography", "Hallmark Playhouse", "Raymond Massey", "Carl Sandburg"] |
A dramatization of Abraham Lincoln's formative youth and early law career across the Illinois frontier. |
| "Chiffon Swing with Meredith Willson and Maxwell House" | NBC Red (WEAF) 1940-09-03 8:00 PM EDST |
General Foods Maxwell House Coffee |
Meredith Willson (Host) | Ray Collins & January | ["Music", "Variety", "Meredith Willson", "Maxwell House", "NBC"] |
Meredith Willson presents light orchestral arrangements, flute solos, and humorous musical demonstrations of concert swing tempo. |