On This Day, September 3: Lux Radio Theatre and Fanny Brice
This report documents the historical provenance, broadcast scheduling, commercial sponsorship, credited cast, production personnel, alternate circulating titles, and pure narrative synopses for broadcasts transmitting on…
September 3 Update
This report documents the historical provenance, broadcast scheduling, commercial sponsorship, credited cast, production personnel, alternate circulating titles, and pure narrative synopses for broadcasts transmitting on September 3 across Hollywood's premier radio stage adaptations, precocious child comedy, and hit parade musical showcases, three star-studded Lux Radio Theatre productions for Lux Toilet Soap (Maytime with Jeanette MacDonald and Nelson Eddy in 1944, The Enchanted Cottage with Robert Young and Dorothy McGuire in 1945, and Payment on Demand with Bette Davis in 1951), Fanny Brice and Hanley Stafford on Maxwell House Coffee Time (1942), and Mark Warnow on Your All-Time Hit Parade (1942–1951):
1. Broadcasts
| Title | Network, Airdate & Showtime | Sponsor & Commercial Ads | Credited Cast & Performers | Director, Writers & Crew | Genres | Story Synopsis |
|---|---|---|---|---|---|---|
| "Maytime with Jeanette MacDonald and Nelson Eddy" | CBS (KNX) 1944-09-03 9:00 PM EWT |
Lever Brothers Lux Toilet Soap |
Jeanette MacDonald, Eddy | Cecil B. DeMille (Host) | ["Drama", "Romance", "Lux Radio Theatre", "Jeanette MacDonald", "Nelson Eddy"] |
An American prima donna in nineteenth-century Paris falls in love with a young singing student while engaged to her domineering mentor. |
| "The Enchanted Cottage with Robert Young and Dorothy McGuire" | CBS (KNX) 1945-09-03 9:00 PM EWT |
Lever Brothers Lux Toilet Soap |
Robert Young, McGuire | William Keighley (Host) | ["Drama", "Romance", "Lux Radio Theatre", "Robert Young", "Dorothy McGuire"] |
A disfigured war veteran and a plain young woman find mutual beauty and romantic transformation inside a secluded seaside cottage. |
| "Payment on Demand with Bette Davis and Kent Smith" | CBS (KNX) 1951-09-03 9:00 PM EDT |
Lever Brothers Lux Toilet Soap |
Bette Davis, Kent Smith | William Keighley (Host) | ["Drama", "Hollywood", "Lux Radio Theatre", "Bette Davis", "Kent Smith"] |
A ruthless social climbing wife is devastated when her long-suffering architect husband unexpectedly demands a divorce. |
| "Snooks Returns from Aunt Sophie's with Fanny Brice" | NBC (KFI) 1942-09-03 8:00 PM EWT |
General Foods Maxwell House Coffee |
Fanny Brice (Snooks) | Hanley Stafford & Bunker | ["Comedy", "Sitcom", "Baby Snooks", "Fanny Brice", "Maxwell House"] |
Daddy Higgins dreads reading the school report card Baby Snooks brought home after spending the summer with Aunt Sophie. |
| "The Lady in Red with Mark Warnow and Lucky Strike (1943)" | NBC (WEAF) 1943-09-03 8:30 PM EWT |
American Tobacco Co. Lucky Strike Cigarettes |
Mark Warnow & Orchestra | Lyn Murray Chorus | ["Music", "Pop", "Hit Parade", "Mark Warnow", "Lucky Strike"] |
Mark Warnow conducts the orchestra and chorus in all-time listener requests featuring the Latin-flavored standard The Lady in Red. |
| "The Lady in Red with Mark Warnow and Lucky Strike (1944)" | NBC (WEAF) 1944-09-03 7:00 PM EWT |
American Tobacco Co. Lucky Strike Cigarettes |
Mark Warnow & Orchestra | Lyn Murray Chorus | ["Music", "Pop", "Hit Parade", "Mark Warnow", "Lucky Strike"] |
Mark Warnow presents an updated retrospective performance of classic American pop standards headlined by The Lady in Red. |