On This Day, September 2: Six Classic Lum and Abner Broadcasts
This report documents the historical provenance, broadcast scheduling, commercial sponsorship, credited cast, production personnel, alternate circulating titles, and pure narrative synopses for broadcasts transmitting on…
September 2 Update
This report documents the historical provenance, broadcast scheduling, commercial sponsorship, credited cast, production personnel, alternate circulating titles, and pure narrative synopses for broadcasts transmitting on September 2 across six classic episodes of rural Arkansas general store humor with Chester Lauck and Norris Goff in Lum and Abner for Horlick's Malted Milk, Postum, and Alka-Seltzer (1935, 1937, 1941, 1942, 1943, 1946):
1. Broadcasts
| Title | Network, Airdate & Showtime | Sponsor & Commercial Ads | Credited Cast & Performers | Director, Writers & Crew | Genres | Story Synopsis |
|---|---|---|---|---|---|---|
| "Lum Is Hiding with Horlick's Malted Milk" | NBC Blue (WJZ) 1935-09-02 7:30 PM EDST |
Horlick's Corp. Malted Milk |
Chester Lauck (Lum) | Norris Goff (Abner) | ["Comedy", "Sitcom", "Lum And Abner", "Horlicks", "NBC Blue"] |
Lum hides inside the Jot 'Em Down Store storeroom after mistakenly believing the county sheriff has issued a warrant for his arrest. |
| "Reading True Detective Mysteries with Postum" | NBC Blue (WJZ) 1937-09-02 7:30 PM EDST |
General Foods Postum Cereal Drink |
Chester Lauck (Lum) | Norris Goff (Abner) | ["Comedy", "Sitcom", "Lum And Abner", "Postum", "NBC Blue"] |
Abner becomes obsessed with solving crime cases after reading sensational true detective magazine articles behind the counter. |
| "Enter Mrs. Barrington with Alka-Seltzer and One-A-Day" | NBC Blue (WJZ) 1941-09-02 8:15 PM EDST |
Miles Laboratories Alka-Seltzer & Vitamins |
Chester Lauck (Lum) | Norris Goff (Abner) | ["Comedy", "Sitcom", "Lum And Abner", "Alka Seltzer", "NBC Blue"] |
Lum attempts to make a polished social impression when an aristocratic city dowager arrives in Pine Ridge inquiring about real estate. |
| "Missing Little Pearl the Baby with Alka-Seltzer" | NBC Blue (WJZ) 1942-09-02 8:15 PM EWT |
Miles Laboratories Alka-Seltzer |
Chester Lauck (Lum) | Norris Goff (Abner) | ["Comedy", "Sitcom", "Lum And Abner", "Alka Seltzer", "NBC Blue"] |
The Pine Ridge storekeepers experience empty-nest melancholy after returning their adopted baby orphan to her rightful guardians. |
| "Stopping Uncle Henry's Bad Report with Alka-Seltzer" | NBC Blue (WJZ) 1943-09-02 8:15 PM EWT |
Miles Laboratories Alka-Seltzer |
Chester Lauck (Lum) | Norris Goff (Abner) | ["Comedy", "Sitcom", "Lum And Abner", "Alka Seltzer", "NBC Blue"] |
Lum and Abner scramble to intercept an unflattering financial assessment letter before Uncle Henry delivers it to the county bank board. |
| "What Happened at Church with Alka-Seltzer and Miles" | ABC (WJZ) 1946-09-02 8:00 PM EDT |
Miles Laboratories Alka-Seltzer & Bactine |
Chester Lauck (Lum) | Norris Goff (Abner) | ["Comedy", "Sitcom", "Lum And Abner", "Alka Seltzer", "ABC"] |
Abner confesses his embarrassment over accidentally falling asleep and loudly dropping a collection plate during Sunday morning church services. |