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On This Day, September 1: Orson Welles and Rita Hayworth

Also featured: The Goldbergs, 93 KHJ.

September 1 Update

This report documents the historical provenance, broadcast scheduling, commercial sponsorship, credited cast, production personnel, alternate circulating titles, and pure narrative synopses for broadcasts transmitting on September 1 across dramatic Hollywood adaptations, classic Jewish-American domestic comedy, 1960s top-40 Boss Radio station IDs, and Air Force recruitment big band concerts, Orson Welles and Rita Hayworth in Break of Hearts on Lux Radio Theatre (1944), Gertrude Berg in The Goldbergs for Oxydol and Duz (1942, 1943), 93 KHJ Boss Radio jingles (1966), and Serenade in Blue (1942–1966):


1. Broadcasts

Title Network, Airdate & Showtime Sponsor & Commercial Ads Credited Cast & Performers Director, Writers & Crew Genres Story Synopsis
"Break of Hearts (Part 1) with Orson Welles and Rita Hayworth" CBS / AFRS
1944-09-01
9:00 PM EWT
Lever Brothers
Lux Toilet Soap
Orson Welles, Hayworth Cecil B. DeMille (Host) ["Drama", "Romance", "Lux Radio Theatre", "Orson Welles", "Rita Hayworth"] A brilliant orchestral conductor falls passionately in love with a young music student and proposes marriage before embarking on a European tour.
"Break of Hearts (Part 2 - Conclusion) with Orson Welles and Rita Hayworth" CBS / AFRS
1944-09-01
9:30 PM EWT
Lever Brothers
Lux Soap / AFRS
Orson Welles, Hayworth Cecil B. DeMille (Host) ["Drama", "Romance", "Lux Radio Theatre", "Orson Welles", "Rita Hayworth"] Marital estrangement and alcoholism threaten to ruin the conductor's career until his estranged wife returns to conduct his comeback concert.
"More Music / 93 KHJ Station ID Chime with The Johnny Mann Singers" KHJ Los Angeles
1966-09-01
RKO General
Boss Radio ID
Johnny Mann Singers Robert W. Morgan (DJ) ["Jingle", "Station ID", "Boss Radio", "KHJ", "Johnny Mann"] A crisp acapella station jingle and signature electronic chime identify the top-40 Boss Radio broadcast from Los Angeles.
"Plans for a Hayride with Gertrude Berg and Oxydol" CBS (WABC)
1942-09-01
5:15 PM EWT
Procter & Gamble
Oxydol Detergent
Gertrude Berg (Molly) Gertrude Berg (Writer) ["Comedy", "Domestic", "The Goldbergs", "Gertrude Berg", "Oxydol"] Molly Goldberg rallies her East Side neighbors to organize a community autumn hayride for local working youths.
"The Secret Is Out, Again with Gertrude Berg and Duz" CBS (WABC)
1943-09-01
1:45 PM EWT
Procter & Gamble
Duz Soap Powder
Gertrude Berg, Waters Gertrude Berg (Writer) ["Comedy", "Domestic", "The Goldbergs", "Gertrude Berg", "Duz"] Molly attempts to smooth over misunderstandings when an overheard conversation about a surprise wedding present spreads across the tenement.
"Hi, Neighbor! with The Airmen of Note and United States Air Force" USAF Syndication
1959-09-01
U.S. Air Force
Aviation Careers
The Airmen of Note USAF Radio Unit ["Music", "Big Band", "Swing", "Serenade In Blue", "USAF"] The official dance orchestra of the United States Air Force performs big band swing arrangements and spotlights Air Force career opportunities.
  • September 1
  • Lux Radio Theatre
  • Orson Welles
  • Rita Hayworth
  • Break of Hearts
  • Cecil B DeMille
  • The Goldbergs
  • Gertrude Berg
  • Molly Goldberg
  • Oxydol
  • Duz
  • 93 KHJ Boss Radio