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On This Day, September 1: Kraft Music Hall and MGM Theater

Also featured: Jimmie Allen.

September 1 Update

This report documents the historical provenance, broadcast scheduling, commercial sponsorship, credited cast, production personnel, alternate circulating titles, serialized aviation adventure metadata, and pure narrative synopses for broadcasts transmitting on September 1 across Kraft's legendary musical variety hall, theatrical MGM dramatic adaptations, network parlor song recitals, and juvenile aviation adventures, Bob Burns and Nelson Eddy hosting Kraft Music Hall (1938, 1948, 1949), Brian Donlevy as William Tell on The MGM Theater of the Air (1950), The American Melody Hour (1947), and The Air Adventures of Jimmie Allen (1936–1950):


1. Broadcasts

Title Network, Airdate & Showtime Sponsor & Commercial Ads Credited Cast & Performers Director, Writers & Crew Genres & Serial Arc Story Synopsis
"William Tell with Brian Donlevy" Mutual (WOR)
1950-09-01
9:00 PM EDT
Sustaining
MGM Theatrical Drama
Brian Donlevy, Keel MGM Radio Productions ["Drama", "Classics", "Theatre", "MGM Theater", "Brian Donlevy"] Swiss folk hero William Tell defies Austrian tyranny and is forced to shoot an apple off his son's head with a crossbow.
"Guest Host Bob Burns with Madeleine Carroll and William Frawley" NBC Red (WEAF)
1938-09-01
10:00 PM EDST
Kraft-Phenix Cheese
Miracle Whip
Bob Burns, Carroll John Scott Trotter Orchestra ["Variety", "Music", "Comedy", "Kraft Music Hall", "Bob Burns", "Kraft"] Bob Burns plays his bazooka, spins Arkansas tall tales, and trades romantic comedy banter with British actress Madeleine Carroll.
"Guest Host Nelson Eddy with The Sportsmen Quartet (Rehearsal)" NBC (WEAF)
1948-09-01
Kraft Foods Co.
Velveeta / Mayonnaise
Nelson Eddy, Sportsmen Robert Armbruster Orchestra ["Variety", "Music", "Comedy", "Kraft Music Hall", "Nelson Eddy", "Kraft"] Nelson Eddy rehearses It's a Grand Night for Singing and coordinates comedic musical cues with The Sportsmen Quartet.
"Guest Host Nelson Eddy with Nadine Conner and Robert Armbruster" NBC (WNBC)
1949-09-01
9:00 PM EDT
Kraft Foods Co.
Kraft Cheese
Nelson Eddy, Conner Robert Armbruster Orchestra ["Variety", "Music", "Opera", "Kraft Music Hall", "Nelson Eddy", "Kraft"] Nelson Eddy and soprano Nadine Conner perform operatic duets and Broadway showtunes with humorous interstitial banter.
"Come to the Mardi Gras with Evelyn MacGregor and Bob Hannon" CBS (WCBS)
1947-09-01
8:00 PM EDT
Sterling Drug Inc.
Bayer Aspirin
Evelyn MacGregor, Hannon Victor Arden Orchestra ["Music", "Pop", "Vocal", "American Melody Hour", "Bayer Aspirin"] Vocalists Evelyn MacGregor and Bob Hannon perform festive arrangements of Come to the Mardi Gras and popular parlor ballads.
"The Mystery of Miss Whitcomb (Episode 837) with Murray McLean" Syndication
1936-09-01
Skelly Oil Co.
Skelly Aromax
Murray McLean, Hastings Burtt & Moore (Writers) ["Aviation", "Adventure", "Juvenile", "Jimmie Allen", "Skelly"]
Arc: The Mystery of Miss Whitcomb (Part 837)
Teenage aviator Jimmie Allen flies an emergency search mission over the Kansas plains to locate an heiress's missing plane.
  • September 1
  • Kraft Music Hall
  • Bob Burns
  • Nelson Eddy
  • Madeleine Carroll
  • William Frawley
  • Sportsmen Quartet
  • MGM Theater of the Air
  • Brian Donlevy
  • William Tell
  • American Melody Hour
  • Jimmie Allen