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On This Day, August 31: Greatest Story and Henry Morgan

Also featured: Mystery Theater.

August 31 Update

This report documents the historical provenance, broadcast scheduling, commercial sponsorship, credited cast, production personnel, alternate circulating titles, and pure narrative synopses for broadcasts transmitting on August 31 across American biblical drama, comedy satire, U.S. Treasury music showcases, British radio plays, and network mystery theater, Goodyear's Peabody-winning The Greatest Story Ever Told (1947), Henry Morgan's sardonic satire on NBC (1949), The Crew Cuts (1952) and Gisele MacKenzie (1958) performing for Guest Star, John Kirkmorris's The Body in Bixby Slough on BBC Radio 4 (1983), and Alfred Shirley in Murder in the Family on CBS Mystery Theater (1947–1983):


1. Broadcasts

Title Network, Airdate & Showtime Sponsor & Commercial Ads Credited Cast & Performers Director, Writers & Crew Genres Story Synopsis
"The Body in Bixby Slough by John Kirkmorris" BBC Radio 4
1983-08-31
11:30 AM BST
Sustaining
BBC Radio Drama
BBC Repertory Co. John Kirkmorris (Writer) ["Drama", "Mystery", "British", "BBC Radio 4", "Play"] Local detectives investigate the suspicious discovery of an unidentified body submerged in the marshy waters of Bixby Slough.
"The Calling of Matthew" ABC (WJZ)
1947-08-31
6:30 PM EDT
Goodyear Tire & Rubber
Commercial-free format
Warren Parker, Swenson Marx Loeb (Director) ["Religious", "Drama", "Biblical", "Goodyear", "Classics"] The dramatic biblical retelling of Jesus calling Matthew the tax collector to abandon worldly wealth and become an apostle.
"Satire on Modern Gadgets and Summertime Vacations" NBC (WEAF)
1949-08-31
9:00 PM EDT
Sustaining
Comedy Satire
Henry Morgan, Stang Milton Katims Orchestra ["Comedy", "Satire", "Henry Morgan", "Arnold Stang", "NBC"] Henry Morgan delivers sharp satirical monologues and comedy sketches mocking absurd kitchen gadgets and agonizing summer vacations.
"Guest The Crew Cuts (Treasury Department)" Syndicated Treasury
1952-08-31
U.S. Treasury Dept.
U.S. Savings Bonds
The Crew Cuts, Sosnik Harry Sosnik Orchestra ["Music", "Vocal", "Variety", "Public Service", "US Treasury"] Vocal quartet The Crew Cuts perform upbeat pop harmonies and encourage listeners to invest in U.S. Savings Bonds.
"Guest Gisele MacKenzie - Portrait of a Flirt" Syndicated Treasury
1958-08-31
U.S. Treasury Dept.
U.S. Savings Bonds
Gisele MacKenzie, Sosnik Harry Sosnik Orchestra ["Music", "Vocal", "Variety", "Gisele MacKenzie", "US Treasury"] Singer and violinist Gisele MacKenzie performs light classical and pop ballads including Portrait of a Flirt for the U.S. Treasury.
"Murder in the Family with Alfred Shirley (CBS)" CBS (WCBS)
1948-08-31
8:00 PM EDT
Sustaining
Mystery Drama
Alfred Shirley, Voice Cast Frank Telford (Director) ["Mystery", "Detective", "Drama", "Alfred Shirley", "CBS"] Inspector Thorne investigates the suspicious poisoning of a wealthy patriarch during a contentious family dinner.
  • August 31
  • The Greatest Story Ever Told
  • Goodyear
  • Marx Loeb
  • The Henry Morgan Show
  • Arnold Stang
  • Patsy Kelly
  • NBC
  • Guest Star
  • The Crew Cuts
  • Gisele MacKenzie
  • US Treasury