On This Day, August 29: Charlie McCarthy and Mario Lanza
Also featured: This Is Your FBI.
August 29 Update
This report documents the historical provenance, broadcast scheduling, commercial sponsorship, credited cast, production personnel, alternate circulating titles, and pure narrative synopses for broadcasts transmitting on August 29 across American network radio and syndication, Edgar Bergen & Charlie McCarthy scheming a lemonade stand monopoly with Don Ameche & Dorothy Lamour on The Chase and Sanborn Hour (1937), Mario Lanza & Giselle MacKenzie duetting for Coca-Cola (1952), Stacy Harris in Jerry Devine's This Is Your FBI for Equitable Life (1947–1952), Bret Harte's The Luck of Roaring Camp on Tell It Again, and Admiral Zacharias on Secret Missions (1937–1952):
1. Broadcasts
| Title | Network, Airdate & Showtime | Sponsor & Commercial Ads | Credited Cast & Performers | Director, Writers & Crew | Genres | Story Synopsis |
|---|---|---|---|---|---|---|
| "The Sixth Assassination Attempt on Marshal Tito" | Mutual (WOR) 1949-08-29 8:30 PM EDT |
Sustaining Naval Intelligence |
Adm. Ellis Zacharias | Naval Espionage Cast | ["Espionage", "Docudrama", "Cold War", "History", "Military"] |
Rear Admiral Ellis Zacharias details how Western counter-intelligence agents unraveled a covert assassination conspiracy targeting Yugoslavia's leader. |
| "Night and Day with Giselle MacKenzie" | NBC (WNBC) 1952-08-29 9:00 PM EDT |
The Coca-Cola Co. Coca-Cola / Coke |
Mario Lanza, MacKenzie | Ray Sinatra Orchestra | ["Music", "Vocal", "Classical", "Opera", "Standards"] |
Mario Lanza and guest soprano Giselle MacKenzie sing classical arias and romantic Broadway standards backed by Ray Sinatra's orchestra. |
| "The Luck of Roaring Camp" | CBS (WCBS) 1948-08-29 1:30 PM EDT |
Sustaining Literary Classics |
Dramatic Repertory | Bret Harte (Author) | ["Drama", "Historical", "Western", "Gold Rush", "Adaptation"] |
A rough-and-tumble California gold mining camp is transformed into a caring community after adopting an orphaned newborn infant. |
| "The Diamond-Studded Double Cross" | ABC (WJZ) 1947-08-29 8:30 PM EDT |
Equitable Life Assurance Society |
Stacy Harris (Agent) | Jerry Devine (Director) | ["Police Procedural", "Detective", "FBI", "Crime", "Docudrama"] |
Special agents track an international jewel fence who double-crosses his own armed robbery crew during a multi-state gem heist. |
| "The Traveling Swindle" | ABC (WJZ) 1952-08-29 9:30 PM EDT |
Equitable Life Assurance Society |
Stacy Harris (Agent) | Jerry Devine (Director) | ["Police Procedural", "Detective", "FBI", "Crime", "Docudrama"] |
FBI investigators pursue a smooth-talking con artist running bogus traveling investment seminars across the Midwest. |
| "Charlie and Gazola Open a Lemonade Stand" | NBC Red (WEAF) 1937-08-29 8:00 PM EDST |
Standard Brands Chase & Sanborn Coffee |
Edgar Bergen, Ameche | Lamour, Eddy & Armbruster | ["Comedy", "Variety", "Ventriloquism", "Music", "Vaudeville"] |
Charlie McCarthy schemes to corner the roadside refreshment market with a high-priced sidewalk lemonade stand. |