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On This Day, August 23: Lord of the Rings and Death Valley Days

Also featured: Vic and Sade.

August 23 Exhaustive Update

This report documents the comprehensive provenance, broadcast scheduling, commercial sponsorship, credited cast, production personnel, alternate circulating titles, and story synopses for historical broadcasts transmitting on August 23 across American and British broadcasting history (1934–1981):


1. Broadcasts

Title Network, Airdate & Showtime Sponsor & Commercial Ads Credited Cast & Performers Director, Writers & Crew Genres Story-First Plot Synopsis
"Madame Moustache: The Eleanor Dumont Story (20 Mule Team Borax)" NBC Blue (WJZ)
1934-08-23
9:00 PM EDST
Pacific Coast Borax
20 Mule Team Borax & Boraxo
Tim Frawley (The Old Ranger), Jeanette Nolan, John McIntire Ruth Cornwall Woodman (Writer), Edwin M. Whitney ["Western", "Historical", "Drama", "Anthology"] The Old Ranger recounts the colorful historical frontier true story of Eleanor Dumont, the legendary French twenty-one card dealer known as Madame Moustache who ran honest gambling halls across the rough mining boomtowns of Nevada and California.
"The Legend of Oofty Goofty (20 Mule Team Borax Flakes)" NBC Red (WEAF)
1940-08-23
8:30 PM EDST
Pacific Coast Borax
20 Mule Team Borax Flakes
Harry Humphrey (The Old Ranger), Jack MacBryde, Geoffrey Bryant Ruth Cornwall Woodman (Writer), George Hicks (Announcer) ["Western", "Historical", "Drama", "Comedy"] The Old Ranger relates the bizarre Gold Rush history of Leonard Borchardt, the indestructible San Francisco sideshow eccentric known as Oofty Goofty, who survived wild stunts in Barbary Coast music halls and boxing rings without feeling pain.
"The Sons of the Pioneers: 'Do I Worry' (Dr Pepper 10-2-4 Ranch)" ABC (WFAA)
1945-08-23
4:30 PM CWT
Dr Pepper Company
Dr Pepper Carbonated Drink
The Sons of the Pioneers (Bob Nolan, Lloyd Perryman), Martha Mears Gene O'Fallon (Director), Bill Ring (Announcer) ["Western", "Country", "Music", "Vocal"] The Sons of the Pioneers bring their world-famous cowboy harmonies to the 10-2-4 Ranch for Dr Pepper, performing western favorites and a sweet rendition of 'Do I Worry' featuring solo vocals by Bob Nolan and Lloyd Perryman.
"Vic Models in Sunday Clothes for Miz Wheeler (Crisco Shortening)" NBC Red (WEAF)
1940-08-23
4:30 PM EDST
Procter & Gamble
Crisco Vegetable Shortening
Art Van Harvey (Vic), Bernardine Flynn (Sade), Billy Idelson (Rush) Paul Rhymer (Creator & Writer), Bob Brown (Announcer) ["Comedy", "Sitcom", "Domestic", "Satire"] Vic Gook gets roped into posing in his finest Sunday suit as a portrait model for eccentric neighbor Miz Wheeler, suffering agonizingly long stationary poses in the parlour while Sade and Rush mercilessly critique the artistic results.
"The Lord of the Rings #25: Homeward Bound (Starring Ian Holm & Michael Hordern)" BBC Radio 4
1981-08-23
12:00 PM
Non-commercial
BBC Radio Drama
Ian Holm (Frodo), Michael Hordern (Gandalf), Robert Stephens, Bill Nighy J.R.R. Tolkien (Author), Brian Sibley (Adapter) ["Fantasy", "Adventure", "Literature", "Drama", "British"] In Episode 25, Homeward Bound, Frodo Baggins and the surviving Hobbits begin their journey home to the Shire following the crowning of King Elessar, stopping at Rivendell to reunite with an aging Bilbo Baggins before crossing the Misty Mountains.
"Three About Children (Starring Mercedes McCambridge & Elliott Lewis)" Mutual (WOR)
1945-08-23
10:00 PM EWT
Sustaining
Mutual Drama
Mercedes McCambridge, Elliott Lewis, Tommy Cook Arch Oboler (Writer & Director), Gordon Jenkins ["Drama", "Anthology", "Psychological", "Experimental"] Arch Oboler presents a trilogy of poignant, innovative psychological radio dramas exploring the inner emotional worlds, vivid imaginations, and innocent wartime perceptions of three children facing adult conflicts.
  • August 23
  • The Lord of the Rings
  • Ian Holm
  • Michael Hordern
  • Bill Nighy
  • Brian Sibley
  • BBC Radio 4
  • Death Valley Days
  • The Old Ranger
  • Madame Moustache
  • Oofty Goofty
  • 20 Mule Team Borax