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On This Day, August 23: Dick Powell (Richard Diamond) and Eyes Aloft

Also featured: Serenade in Blue.

August 23 Exhaustive Update

This report documents the comprehensive provenance, broadcast scheduling, commercial sponsorship, credited cast, production personnel, alternate circulating titles, and story synopses for historical broadcasts transmitting on August 23 across American network, military, and syndicated broadcasting history (1943–1953):


1. Broadcasts

Title Network, Airdate & Showtime Sponsor & Commercial Ads Credited Cast & Performers Director, Writers & Crew Genres Story-First Plot Synopsis
"The Ralph Evans Insurance Fraud Case (Starring Dick Powell — Rexall)" NBC (WNBC)
1950-08-23
10:30 PM EDT
Rexall Drug Co.
Rexall 1-Cent Sale & Plenamins
Dick Powell (Richard Diamond), Virginia Gregg, Ed Begley Blake Edwards (Writer/Creator), Jaime del Valle ["Detective", "Hardboiled", "Mystery", "Crime", "Comedy"] Singing private eye Richard Diamond is hired by an anxious insurance company when a wealthy client dies under suspicious circumstances shortly after purchasing an enormous life insurance policy, leading Diamond into an elaborate blackmail and murder conspiracy.
"The Evans Farmer Case (Starring Dick Powell — Rexall)" NBC (WNBC)
1950-08-23
10:30 PM EDT
Rexall Drug Co.
Rexall Drug Products
Dick Powell (Richard Diamond), Virginia Gregg, Ed Begley Blake Edwards (Writer), Jaime del Valle ["Detective", "Hardboiled", "Mystery", "Crime", "Comedy"] Private detective Richard Diamond investigates a fraudulent farm insurance claim involving a faked tractor fatality, cracking wise with Lieutenant Levinson while uncovering a rural homicide ring.
"The Hollywood Story (AFRTS #153 — Starring Dick Powell)" AFRTS / CBS
1953-08-23
7:00 PM EDT
Non-commercial
Armed Forces Radio Service
Dick Powell (Richard Diamond), Virginia Gregg, Arthur Q. Bryan Blake Edwards (Writer), Bob Lemond (Announcer) ["Detective", "Hardboiled", "Mystery", "Crime", "Comedy"] Richard Diamond navigates the glamour and underworld vice of Hollywood after a terrified starlet begs for protection from an obsessive stalker, only for Diamond to find his client poisoned inside her dressing room.
"The Hollywood Story: The Murder of a Movie Starlet (Starring Dick Powell)" CBS (WCBS)
1953-08-23
7:00 PM EDT
Sustaining
CBS Mystery Presentation
Dick Powell (Richard Diamond), Virginia Gregg, Arthur Q. Bryan Blake Edwards (Writer), Jaime del Valle ["Detective", "Hardboiled", "Mystery", "Crime", "Comedy"] Private investigator Richard Diamond takes a case in the movie industry to shield a rising film actress from an extortionist, dodging hired thugs on studio soundstages before serenading Helen at the piano.
"Eyes Aloft: Vigil on the Pacific Coast (USAAF Fourth Fighter Command)" NBC Pacific (KFI)
1943-08-23
6:00 PM PWT
U.S. Army Air Forces
Aircraft Warning Service
Lurene Tuttle, Elliott Lewis, Frank Graham Robert Tallman (Writer), True Boardman, Ken Niles ["Docudrama", "War", "Historical", "Military", "Aviation"] Dramatizing real-life wartime vigilance along the Pacific Coast, civilian spotters at a remote observation post in the Sierra Nevada mountains coordinate with the U.S. Army Fourth Fighter Command to track and intercept an unidentified distress flight.
"Serenade in Blue #342: The United States Air Force Band & Singing Sergeants" Syndication
1953-08-23
(Transcribed)
U.S. Air Force
Air Force Recruiting
USAF Band & Singing Sergeants, Maj. George S. Howard USAF Directorate of PR, M/Sgt Arthur Sparkman ["Music", "Military", "Big Band", "Vocal", "Variety"] Major George S. Howard conducts The United States Air Force Band and The Singing Sergeants in a patriotic musical showcase for Air Force recruiting, performing 'I'm Gonna Love That Guy' and 'The U.S. Air Force Song'.
  • August 23
  • Richard Diamond Private Detective
  • Dick Powell
  • Blake Edwards
  • Virginia Gregg
  • Ed Begley
  • Rexall
  • Eyes Aloft
  • USAAF
  • Fourth Fighter Command
  • Aircraft Warning Service
  • Serenade in Blue